Alpha Rewards is a free loyalty scheme for Alpha Wholesale credit account holders where you earn points on every HVAC order and swap them for real gifts and experiences, without changing how you buy. If you already purchase regularly, it turns your existing spend into extra value for you or your team.
Most contractors and installers already belong to loyalty schemes in their personal lives, from supermarkets to fuel cards. Alpha Rewards takes that same idea and applies it directly to your daily HVAC purchasing.
With Alpha Rewards, every £250 you spend earns 500 points. Plus, when you order online or on the app, you get double points. Those points build up into a pot you can redeem on top tech, home essentials, beauty, toys and baby products, and premium brands like GUIL. Instead of discounts that disappear on the next invoice, you get tangible rewards you can see, use and share.
One common concern is, “Will this affect my pricing?” Alpha Rewards is designed as a give‑back for loyal customers, not a trick to raise your costs. Your pricing still reflects the products, availability and service you choose, the rewards sit on top as an extra.
You don’t need to track vouchers, copy codes or change your buying process. Place your orders with Alpha online, over the phone or by email, and your points are automatically added to your Alpha Rewards dashboard. When you’re ready, you log in, pick your reward and check out using your points!
There are no complicated tiers or hidden rules, you simply opt in once and your points start adding up from your ongoing spend.
Here’s the basic flow:
For busy installers and contractors, the dashboard is where the scheme really proves its value. You can see:
The Rewards Shop is where the scheme feels real. Rather than a small set of branded items, you can choose from tech, homeware, beauty, toys and baby products, plus premium brands. That means you can pick rewards that matter to you personally, whether that’s a new gadget, something for the kids, or a treat for home.
The wishlist feature helps if you’ve got your eye on a bigger reward. You can save items you like, see exactly how many points you still need, and work towards a clear goal. Crucially, you have 18 months to spend your points. That gives you time to build up a meaningful balance without worrying that your rewards will suddenly disappear if you have a quieter spell. And because your account keeps a full history, you can always see where your points have come from and how you’ve used them.
There is no catch: Alpha Rewards is a free opt‑in loyalty scheme for credit account customers that sits alongside your existing pricing and terms, giving you extra value for the same HVAC orders. You stay in control of what you buy, how you buy, and when you redeem your points.
If you’re sceptical about loyalty schemes, you’re not alone. Many contractors worry that rewards mean higher prices, complicated rules or extra admin. The reality is that well‑designed loyalty programmes are now standard in B2B.
With Alpha Rewards:
Joining takes just a few moments:
Imagine you’re spending £2,500 a month on HVAC supplies for ongoing projects. That’s 10,000 points every month (5,000 if you order by phone or email). Over a year, you could easily bank enough for high‑value tech, multiple family gifts, or regular treats throughout the year, all from orders you would place anyway.
Have questions about your pricing or the rewards scheme itself? Our team is on hand to help you choose the best options for your jobs and make sure you’re getting the most from your account and your rewards!
If you’re already an Alpha Wholesale credit account customer, you’re only a few clicks away from turning every HVAC order into something extra for you and your business.
For full details, including eligibility and any exclusions, please see the Alpha Rewards Terms and Conditions.