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Introducing Alpha Rewards!

Opt In Now To Start Earning

Earn 500 points with Alpha for every £250 you spend. The best part? You can redeem your points for a fantastic selection of rewards—including the latest tech, home essentials, beauty favourites, toys, baby products and even premium brands like Guil and Milwaukee. Why wait? Treat yourself or someone special, simply by purchasing install supplies.

You can start earning points right away, even as our programme is still in development. Opt in today to begin collecting points, so you’ll be ready to redeem them as soon as we launch later this year.

Lifestyle Range

forza football
Forza Football Size 5
3000 Points

Durable lightweight football, ideal for both garden use and training sessions.

fever-tree
Fever Tree Gift Set
3000 Points

Enjoy two Fever Tree tonics with two miniature gins, complete with a durable bottle opener.

craft-beer
Craft Beer Gift Set
3000 Points
An original gift, perfect for any occasion.
nerf-vortex
Nerf Vortex
3000 Points
NERF Vortex Aero Howler: designed for long-distance throws and enhanced gameplay.
slip-n-slide
Slip & Slide
3000 Points

Double slip and slide with built-in sprinklers for extra water fun.

molton-brown
Molton Brown Gift Set
3000 Points

Take Molton Brown on your next adventure with travel-size bath & shower gels.

beard-care-kit
Beard Care Kit
3000 Points
Complete beard care kit in a portable metal gift box.
ninja-chopper
Ninja Chopper
5000 Points
Simple pulse action to chop, mince and puree with precision and ease.
dart-board
Dart Board
12500 Points

Enjoy a game of darts with your friends in the comfort of your own home.

fire-stick
Amazon Fire Stick
12500 Points
Watch thousands of free films and TV episodes with ad-supported streaming apps.
swingball
Swing Ball
12500 Points
It’s the classic tennis game we all know and love with a brand-enhanced look! 
badminton-set
Badminton Set
12500 Points

Portable set with post, net, racket, and shuttlecock—ready to play anywhere.

comedy-night
Comedy Night for 2
12500 Points
Comedy and dining for two aboard the Battersea Barge.
picnic-set
Picnic Set for 4
12500 Points
Picnic rucksack with plates, cutlery, glasses, napkins, and blanket for four.
one-key-single
 Milwaukee TICK™ Tag
12500 Points
Single. Pair the TICK™ with any item for easy ONE-KEY™ tool tracking.
stanley-iceflow
Stanley IceFlow
13000 Points

Stanley IceFlow bottle keeps drinks cold for up to 2 days, with a built-in straw for easy hydration.

echo-pop
Amazon Echo Pop
13000 Points
Compact Bluetooth smart speaker with Alexa, ideal for small spaces.
barbie-camper
Barbie Dream Camper
13000 Points
Barbie Dream Camper with slide for the ultimate camping adventures.
action-adventures
 Action Adventures
13000 Points
Over 710 unique adventures to choose from.
forza-6x4-goal
Forza 6x4ft Goal
25000 Points

6ftx4ft FORZA Football Goal for hours of backyard fun.

clippers
Wahl Clippers
27500 Points
Rechargeable clipper with colour-coded combs for easy at-home haircuts.
apple-pencil
Apple Pencil
27500 Points
Apple Pencil offers intuitive and precise drawing, note-taking, and document markup.
kids-fitbit
 Kids Fitbit Ace 3
27500 Points
Fitbit Ace 3 motivates kids with fun animated clock faces as they reach fitness goals.
echo-show 5
 Amazon Echo Show 5
27500 Points
Echo Show 5: 5.5" display for video calls, news, music, and more.
ring-doorbell
Ring Doorbell
30000 Points
Battery Video Doorbell alerts you to visitors and motion on your property.
neom-diffuser
NEOM Diffuser
30000 Points
NEOM Wellbeing Pod diffuses natural essential oils for sleep, stress relief, energy, or mood.
spa-day
 Spa Day for 2
30000 Points
Spa day for two at Bannatyne, including lunch and treatments.
vertuo-pop
 Nepresso Vertuo Pop
30000 Points
Nespresso Vertuo brews a variety of coffees with smooth crema at the touch of a button.
forza-6x4-goal
Forza 8x6ft Goal
30000 Points
8ftx6ft FORZA Football Goal for hours of backyard fun.
soundbar
Samsung Soundbar
30000 Points
The Samsung C450 Soundbar features adaptive sound, night mode for quiet listening, and a gaming mode for immersive audio experiences.
echoshow8
Amazon Echo Show 8
32500 Points
Enjoy immersive entertainment with spatial audio, an 8" HD touchscreen, enhanced video calls, and a built-in smart home hub.
fire10
 Amazon Fire 10 Tablet
32500 Points
Enjoy vibrant colour and extended viewing on a 10.1" Full HD display, with up to 13 hours of battery life and ample storage.
airpods-4
 Apple Airpods 4
40000 Points
AirPods 4 use Active Noise Cancellation to block outside noise for an engaging listening experience.
fitbit-versa-4
Google Fitbit Versa 4
40000 Points
Achieve better fitness with daily readiness scores, built-in GPS, activity and heart rate tracking, and over 40 exercise modes.
coldpod
The Cold Pod
40000 Points
Enjoy cold water immersion at home or outdoors with The Cold Pod portable ice bath, featuring a multi-layered design and cover for convenient use anywhere.
kidsfire10
 Amazon Kids Fire 8 
40000 Points
Enjoy up to 13 hours of battery life, faster performance with a hexa-core processor and 3 GB RAM, plus 32 GB storage expandable to 1 TB—ideal for entertainment and learning on the go.
playermaker
Playermaker 2.0
40000 Points
The Playermaker Smart Football Tracker is trusted by various football academies at all skill levels. Elevate your game with this elite football performance tracker.
lego-mercedes
Lego Mercedes-AMG
40000 Points
Mercedes F1 model car – This LEGO Technic Mercedes-AMG F1 W14 E Performance model kit for adults to build is packed with authentic details.
lego-ferrari
Lego Ferrari
40000 Points
F1 car model – Take pole position with this LEGO Technic Ferrari SF-24 F1 model car kit for adults, packed with intricate features to delight F1 fans.
vertuo-with-frother
 Nespresso Vertuo
40000 Points
Nespresso Vertuo brews a variety of coffees with smooth crema at the touch of a button. Comes with the Nespresso Aeroccino3 milk frother.
beats-solo-4
Beats Solo 4
50000 Points
The original go-to headphones for active music lovers are back  - and better than ever!
eufy-l60
Eufy L60 Robo Vac
50000 Points
Precise laser navigation. Tackle hair, crumbs and dust with ease, thanks to the ultra-strong 5,000 Pa suction
weber-classic-grill
Weber Classic Grille
50000 Points
57cm classic charcoal grill with temperature gauge, heat-resistant design, durable steel grates, and a heat shield handle.
walking-pad
Walking Pad
50000 Points
Quiet under desk treadmill with 2.0HP motor and steel frame for discreet home or office use.
ninja-creami
Ninja Creami Deluxe
50000 Points
Create drinks and desserts with 10 versatile functions, including ice cream, sorbet, gelato, and milkshakes.
ninja-foodi
Ninja Foodi Max 9.5L
50000 Points
Cook 2 foods, 2 ways, both ready at the same time. Use different functions, times and temps in each drawer to create complete meals in one appliance, or cater to 2 tastes.
nintendo-switch
Nintendo Switch
50000 Points
Nintendo Switch OLED features a vivid 7-inch screen for a captivating handheld and tabletop gaming experience.
apple-watch-se
 Apple Watch SE
85000 Points
With GPS & Cellular. 40mm smart watch with sport band. Stay active, connected, and safe, featuring advanced health tracking and smart safety features.
garmin-vivoactive
Garmin Vivoactive 5
85000 Points
Designed with a bright, colourful display, get a more complete picture of your health, thanks to battery life of up to 11 days in smartwatch mode.
samsung-galaxy-watch
Samsung Watch
85000 Points
Track your sleep, heart rate, and activity with daily energy scores to help plan your routine with the Samsung Galaxy 7 smart watch.
ninja-woodfire
Ninja Woodfire Grill
85000 Points
The UK's best selling 7-in-one electric BBQ grill, smoker and air fryer with authentic smoky flavours.
shark-face-mask
Shark LED Face Mask
85000 Points
Achieve proven results at home with LED light therapy and under-eye cooling, inspired by dermatology treatments.
ipad11
iPad 11in 2025
85000 Points
The 11-inch iPad features the fast A16 chip, vibrant Liquid Retina display, advanced cameras, and fast Wi-Fi for improved performance and connectivity.
onekey10
Milwaukee TICK Tags
85000 Points
10 pack. Pair the TICK™ with any item for easy ONE-KEY™ tool tracking.
eufy-c10
Eufy C10 Robo Vac
90000 Points
Customised cleaning with automatic dustbin emptying into a 3L bag that needs replacing only every 60 days.
vertuo-lattissima
Vertuo Lattissima
90000 Points
Make the perfect coffee each time with the Nespresso Vertuo Lattissima.
karcherk5
Karcher K5 Jetwasher
90000 Points
The Kärcher K 5 Power Control Flex delivers up to 145 bar pressure for effective cleaning of vehicles and outdoor areas.
layzspa-paris
 Lay-Z Spa Paris
200000 Points
Relax in the comfort of your own garden. Suitable for up to 6 people with a soothing 140 AirJet massage system and temperatures up to 40°C.
ipad-air
iPad Air 11in 2025
200000 Points
iPad Air offers powerful performance with the M3 chip, a vibrant Liquid Retina display, Touch ID, advanced cameras, and fast Wi-Fi 6E.
applewatch10
Apple Watch Series 10
200000 Points
With GPS & Cellular. 46mm smart watch with sport band. Larger display, lighter design, advanced health tracking, safety features, and faster charging for convenience.
gardenset
Garden Dining Set
200000 Points
Handcrafted garden set with woven rattan chairs and wooden armrests, combining style and flexibility for any outdoor space.
macbookair
Apple MacBook Air 13"
250000 Points
MacBook Air with M4 chip offers fast performance, long battery life, and portable design for work and play anywhere.
canonslr
Canon EOS-R10
260000 Points
A camera so versatile it can tackle virtually anything. It’s the ideal travel companion. A perfect hybrid content creation tool. Your means of creative self-expression.
eufyromo
Eufy Robot Mower
350000 Points
Hands-free lawn maintenance... now that's relaxing!

New Arrival? - Baby Gifts

Welcoming a new addition? Explore our rewards below designed to make things a little easier for you.

sophie
Sophie La Girafe
3000 Points
The teething toy to end all teething toys. Every baby needs a Sophie in their life!
gro-egg
Gro-Egg
12500 Points
Use the Gro-Egg to keep an eye on the temperature in your little ones room, so ensure they stay comfy.
rockit
Portable Rocker
12500 Points
The Rockit baby rocker gently rocks your baby’s pushchair, helping them sleep while you stay hands-free.
rapidcool
Nuby RapidCool
12500 Points
RapidCool cools baby formula to the perfect temperature in just 2 minutes.
thermometer
Braun Thermometer
14000 Points
The age precision technology uses colour codes to show fever levels based on your child’s age. 
perfect-prep
Perfect Prep Machine
32500 Points
Tommee Tippee Perfect Prep Machine quickly prepares body temperature formula, making night time (and day time!) feeds easier.
baby-swing
Baby Swing
50000 Points
Maxi-Cosi Cassia Electric Baby Swing allows you time for that much needed coffee!
baby-bouncer
BabyBjörn Bouncer
50000 Points
The BabyBjörn Bouncer Bliss is light, comfy, and rocks naturally—no batteries needed. It folds flat for travel and keeps your little one happy from newborn to age two.
baby-monitor
Philips Baby Monitor
50000 Points
Easily watch over your baby from your phone with clear video, night vision, and instant alerts.
bedside-crib
Bedside Crib
50000 Points
Tutti Bambini bedside crib enables you to co-sleep safely! And its even travel friendly!
doona
Doona+ Travel Set
90000 Points
The Doona+ Baby Car Seat & Stroller switches from car seat to stroller in seconds. It’s comfy, safe, easy to use on the go, and comes with an ISOFIX base (included).
owlet-bundle
Owlet Dream Bundle
90000 Points
The Owlet Dream Bundle 2 helps you keep an eye on your baby’s pulse, oxygen, and sleep, while the HD camera and sound alerts give you extra peace of mind.

Milwaukee Range

Choose from our Milwaukee tool range. Be sure to check whether you need to add a compatible battery or charger pack to your order—these are essential if you don’t already have one.

m12-battery-set
M12 Battery & Charger Set
15000 Points

M12NRG-201 NRG KIT GB2 Includes 1 M12 battery and 1 charger, suitable for all M12 Milwaukee tools.

m18-battery-set
M18 Battery & Charger Set
35000 Points
M18 HNRG - 302 NRG KIT GB2 Includes 2 M18 batteries and 1 M12/M18 charger, suitable for all M18 Milwaukee tools.
fish-tape
Fish Tape
5000 Points

7.5m Steel Fish Tape -1pc from Milwaukee, for cable pulling. 

m12-lamp-bo
M12 Lamp
13000 Points
M12LL-0 BATTERY LAMP XXX No battery included. IP24 rated site lamp.
m18-lamp-bo
M18 Lamp
13000 Points
M18LL-0 BATTERY LAMP XXX No battery included. IP24 rated site lamp. 
brushed-inflator-bo
Brushed Inflator
27500 Points
M12BI-0 BRUSHED INFLATOR XXX No battery included. Compact lightweight design for fast inflation of car, light truck and compact equipment tyres. 
area-light-bo
Area Light
27500 Points
M12AL-0 AREA LIGHT XXX No battery included. Most compact flood light designed for the on-the-go needs of service and maintenance trades.
stand-light-bo
 Stand Light
30000 Points
M12SAL-0 STAND LIGHT XXX No battery included. Extendable mast which reaches from 0.91 m to over 1.72 m to light up workspaces.
vacuum-bo
Vacuum
30000 Points

M18VC-2 M18 VACUUM XXX No battery included. Powerful 18 V motor with a maximum air flow of 1300 l/min/ 80 bar provides excellent suction power for both wet and dry clean up applications. 

radio-bo
Radio
32500 Points
M12RCDAB+0 M12 RADIO GB2 Mains powered. This versatile radio features high-quality sound, excellent reception, Bluetooth® connectivity up to 30m, a built-in charger, IP54 dust and water resistance.
inflator-bo
Inflator
32500 Points
M18BI-0 M18 INFLATOR XXX No battery included. Compact lightweight design for fast inflation of car, light truck and compact equipment tyres.
leaf-blower-bo
Leaf Blower
32500 Points
M18FBLG3-0 GEN3 SNG BATTERY BLOWER XXX No battery included. Up to 14.2 m³/min of air volume at 193 km/h to clear debris.
strimmer-bo
Grass Strimmer
35000 Points

M18BLLT-0 M18 BRUSHLESS GRASSTRIMMER XXX No battery included. The M18™ brushless grass trimmer has the power to clear thick brush and reaches full throttle in under 1 second.

m12-hydraulic-impact
M12 Impact Driver
40000 Points
M12FQID-202X HYDRAULIC DRIVER GB2 With battery/charger included. The M12 FUEL™ SURGE™ ¼˝ Hex hydraulic impact driver is MILWAUKEE®'s quietest 12V impact driver, delivers best in class sound at only 76 dB(A).
m18-impact-driver
M18 Impact Driver
85000 Points
M18FID3-502X IMPACT DRIVER GEN 4 GB2 With battery/charger included. Higher power efficiency under load with outstanding torque of 226 Nm.
hedge-trimmer
Hedge Trimmer
85000 Points
M12FHT20-402 HEDGE TRIMMER 20 CM GB2 With battery/charger included. Compact lightweight design for fast inflation of car, light truck and compact equipment tires
power-pack
Power Pack
90000 Points
M18FPP2A3-502X POWER PACK GB2 includes a percussion drill, hex impact driver and batteries/charger.
vacuum-pump-bo
Vacuum Pump
200000 Points

M18FVP5-0 VACUUM PUMP 5CFM XXX No battery included. Up to 90 minutes of run time in Manifold Mode and 60 minutes of run time in Default Mode on an M18 HIGH OUTPUT™ 8.0 Ah battery.

press-tool
M12 Press Tool
250000 Points
M12HPT-0C M12 PRESSTOOL 0-VERSION XXX With battery/charger. The industry’s smallest, lightest press tool: weighs only 1.8 kg for greater user comfort, with a 3 year warranty.

Guil Lifters

elc720
Guil ELC-720/I
200000 Points

Comes with platform and wheel set. User friendly and compact, with folding and adjustable base (umbrella style), making it ideal for any kind of lifting task that must be done in a limited working area, both indoors and outdoors.

elc730
Guil ELC-730/R
230000 Points
Comes with platform. Its user-friendly compact wheeled base of 38 x 30 cm makes the ELC-730/R lifter an ideal complement for any kind of lifting task that has to be done in a limited working area both outdoors and indoors.
cfytelc725
Guil ELC-725
250000 Points
Compact and specially designed to be placed right next to the wall, making equipment installation much easier. The new system, allows the lifter’s mast to be lowered with no load (just with the weight of the load platform).